Company Profile

Company Profile


Surfers Paradise Brand image

 

Founded in 1975 by Shawn Ganeer, Surfers Paradise began as a hut shop across Burleigh Heads. It all started with hand making surfing boards and as the surfing community grew, the shop relocated to Broad Beach in 1990 where the 1st apparel line was launched. Since then, Surfers Paradise became one of the leading beach lifestyle surfwear brands in Australia and evolved into a thriving international clothing brand. Decks acquired the brand in 2008 and we have become a leading apparel supplier in departmental stores. The brand has also expanded into its own retail stores. Surfers Paradise continues to bring forward the Surf Culture and lifestyle by translating into trendy casual apparel.